Digital Creative Skills
As a member of the creative industries, you have more exposure than most to the ever-increasing scope of the digital world. In the past 10-15 years, there has been such a monumental shift towards connectivity and innovation that we’ve all been carried along without a choice, really. That said, it’s really up to you to make sure that your skills are not stagnating and to make the most out of the opportunities out there in this digital sphere.

In order to accomplish this, you’ll have to be flexible. We’re not talking about a casual interest in fields that are outside your own speciality. No, today you have to make more than one field your speciality. Demand is growing for positions like the Creative Technologist, or ‘creek’ as it’s affectionately known (creative + geek) in many industry circles. With the continued invasion of social media into all facets of a business, there is no longer a divide between skill sets, and therefore you need to make sure you’re tuned into this.

Marketing is a great example of how digital has transformed an aspect of creative commerce into a hugely fluid affair. Today, a marketing team will likely include data scientists, developers and user experience experts, just to name a few of digital-first professionals who are now part of a formally creative-drive business department. Why? You have to remember that no campaign is worth its salt without a social media strategy, promotional web games or apps, and the resulting data crunching that needs to follow on from this.

Digital campaigns are reaching further than ever thanks to the social media universe they disperse into. A post or promotion that starts in a London design agency could end up in a Rio de Janeiro favela by the end of the day, having gone through several translations and reposts along the way.

It doesn’t matter what creative field you’re in, you will have the social media grounding through your own accounts to be exposed to how digital is bulking out everyone’s working day. The question is; how do you make sure you’re not overwhelmed with the extra work it’s generating?

Thankfully, it’s not a case of becoming a jack of all trades or master of none. Graphic designers are not going to have to become Google Analytics pros overnight. It’s more of a case of exposing yourself to the social media and related digital necessities. Tools like Agorapulse for monitoring engagement rates and post reach are being used by Facebook and Twitter users who in the past would be referred to as avid users, but today are more average.

More importantly, try to act like a sponge in your workplace. No, not the loafing, cheapskate kind, but instead the type that soaks up as much around them as possible. If you’re a designer, spend time with your data scientist to see how your work goes on to be used by them. It is this kind of direct exposure to digital job blending that gets you the inside track on how to direct your future training.